Addiction Awareness Week is the cornerstone of the Taking Action on Addiction campaign. Now in its fouth year it provides a period of intense focus on addiction and recovery, its impact on people, families and society in the media, social media and public debate. By spotlighting real stories through new research, events and emotional, compelling storytelling, we are able to change misunderstanding and enable more people to speak openly about their experiences.
During the week of 30th November - 7th December, we will deliver a range of activities to drive interest and awareness of our national campaign.
Through our emotive and thought provoking activations we want to generate more conversations on addiction in the media and social media than we have done before.
With your support we can continue to highlight the everyday nature of addiction – that it affects everybody. While addiction can involve tragic consequences – this year we will highlight the hope that recovery is possible.
By building digital communities of support we will make it acceptable to share, to speak out, to show empathy. It will help to de-stigmatise addiction and all it encompasses, one strong step at a time - helping people living in the grip of addiction to see that they are worthy of support.